Media planning is an integral part of marketing strategy. Media planning starts by collecting facts about a product, the market for which it is intended (target groups, current product position and opportunities), and the media following the target groups. Particular attention will be paid to the selection of media, the advertising period and media campaign expenses, i.e. the budget allocated for a specific media plan.
Any commercial campaign consists of three basic elements: research, the creative part and the media plan. Each of these elements is extremely important for a successful advertising campaign.
Our organization offers the possibility of advertising and marketing by:
- TV and radio – includes purchasing TV and radio time, making radio commercials
- Press– includes writing the PR advertisements and articles, and buying space in print media
- Digital media – creating Google AdWords campaigns, Facebook and Instagram advertising, advertising on web portals, making PR articles for web sites